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Poster advertising cycles Royal-Fabric, 1910 (colour litho)
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Poster advertising cycles Royal-Fabric, 1910 (colour litho)
PER190906 Poster advertising cycles Royal-Fabric, 1910 (colour litho) by Liebeaux, Michel, called Mich (1881-1923); Private Collection; (add.info.: Affiche publicitaire pour les cycles Royal Fabric; ); French, out of copyright
Media ID 22932362
© Bridgeman Images
Alpine Bicycle Bike Bikes Climber Climbing Cycle Cyclist Effort Happiness Racing Trademark
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EDITORS COMMENTS
This vintage poster from 1910 showcases the advertisement for cycles Royal-Fabric, created by Michel Liebeaux, also known as Mich. The color lithograph print captures the essence of adventure and effort in a stunning alpine landscape. The focal point of the image is a determined cyclist, clad in racing attire, conquering a steep hill with his trusty bicycle. His face radiates happiness and satisfaction as he takes on this challenging feat. A pipe clenched between his teeth adds an air of sophistication to his character. The snowy mountain peaks serve as a breathtaking backdrop, emphasizing the thrill and excitement that awaits those who dare to embark on cycling adventures in such rugged terrains. The poster cleverly combines elements of nature and sport to entice potential buyers into embracing the exhilarating world of cycling. As an advertisement, it successfully promotes both the product itself – cycles Royal-Fabric – and the joyous experience associated with it. The inclusion of trademark symbols subtly reinforces its authenticity and quality. This remarkable piece not only captures a moment frozen in time but also serves as a testament to early 20th-century advertising techniques. Its vibrant colors and attention-grabbing composition make it an enduring work of art that continues to captivate viewers even after more than a century since its creation.
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