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To go beyond is as bad as to fall short, 1932 (colour litho)
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To go beyond is as bad as to fall short, 1932 (colour litho)
473420 To go beyond is as bad as to fall short, 1932 (colour litho) by Bull, Rene(1872-1942); Private Collection; (add.info.: Chinese proverb parallel to the English proverb a miss is as good as a mile ; from the 2nd series of Eastern Proverbs issued as cigarette cards by Churchman s; the golden age of cigarette cards was from the late 19th century until the Second World War and were immensely popular both as collector items and as a source of instruction, entertainment and amusement before the widespread use of television and radio; ); English, out of copyright
Media ID 23162858
© Bridgeman Images
Accident Cigarette Card Failure Folk Wisdom Goat Miss Proverb Proverbs Publicity Rene Risk Risky Vintage Card Accidents
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The captivating print titled "To go beyond is as bad as to fall short, 1932" by Rene Bull takes us back to the golden age of cigarette cards. This particular image is part of the second series of Eastern Proverbs issued by Churchman's, a popular brand at that time. The photograph features a vintage card with vibrant colors and intricate details. The Chinese proverb depicted in this artwork parallels the well-known English saying, "a miss is as good as a mile". It serves as a reminder that sometimes pushing too hard or going beyond our limits can be just as detrimental as falling short of our goals. The humorous twist added to this proverb through the use of an adorable goat adds an element of entertainment and amusement. Cigarette cards were not only collectible items but also served as sources of instruction and publicity before television and radio became widespread. They provided valuable insights into various aspects of life, including folk wisdom from different cultures like this Chinese proverb. This print captures both the beauty and significance behind these vintage cards, showcasing their historical value in advertising and humor. With its charming depiction and thought-provoking message, it invites viewers to reflect on how risk-taking can lead to accidents or failures if not approached with caution. Overall, this artwork offers a delightful glimpse into the past while reminding us about the importance of balance in our endeavors.
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