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Dairying in Australia, from the series Empire Buying Makes Busy Factories (colour litho)
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Dairying in Australia, from the series Empire Buying Makes Busy Factories (colour litho)
MAN464447 Dairying in Australia, from the series Empire Buying Makes Busy Factories (colour litho) by Newbould, Frank (1887-1951); Manchester Art Gallery, UK; (add.info.: commissioned by the Empire Marketing Board and printed by Waterlow & Sons Ltd for HMSO;
Manchester Art Gallery holds a fascinating collection of artist-designed posters, Commissioned by the British government's Empire Marketing Board between 1926 and 1933. The EMB's main function was to increase sales of Empire-grown and Empire-made goods throughout Great Britain, its Dominions and its Colonies. One aspect of its activities was a poster campaign that was designed to turn Britons into Empire-conscious consumers. Over 200 posters were acquired by Manchester Art Gallery in the 1930s. The posters strong images illustrate the Empire's people, places and products. However, for a contemporary audience, the posters sometimes express uncomfortable beliefs and raise difficult questions about the legacies of the Empire today.); © Manchester Art Gallery
Media ID 32118182
© Manchester Art Gallery / Bridgeman Images
British Empire Cows Dairy Farm Dominion Empire Marketing Board Grazing Pond Produce Vintage Poster Dairying Ranch
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This print titled "Dairying in Australia" is part of the renowned series called "Empire Buying Makes Busy Factories". Created by Frank Newbould, a talented artist from 1887 to 1951, this colour lithograph showcases the thriving dairy industry in Australia. Commissioned by the Empire Marketing Board and printed by Waterlow & Sons Ltd for HMSO, this artwork holds historical significance. It was designed to promote sales of goods produced within the British Empire during the years between 1926 and 1933. Manchester Art Gallery proudly houses an intriguing collection of artist-designed posters acquired during that era. The poster campaign aimed to cultivate a sense of Empire-consciousness among Britons, encouraging them to support products grown and made within their vast empire. With over 200 posters obtained by Manchester Art Gallery in the 1930s, these powerful images depict various aspects of life within the empire - its people, places, and products. However, viewing these posters through a contemporary lens raises challenging questions about the legacies left behind by colonialism. While they offer insight into past beliefs and practices associated with imperialism, they also prompt us to reflect on our present-day understanding of history. This particular print captures not only an important moment in Australian dairying but also serves as a reminder of how art can provoke thought-provoking discussions about our shared heritage.
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