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The Gersaint Shop Sign, 1721 (oil on canvas)
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The Gersaint Shop Sign, 1721 (oil on canvas)
XIR30793 The Gersaint Shop Sign, 1721 (oil on canvas) by Watteau, Jean Antoine (1684-1721); 166x308 cm; Schloss Charlottenburg, Berlin, Germany; (add.info.: L Enseigne de Gersaint; ); French, out of copyright
Media ID 12842402
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Art Gallery Case Connoisseur Dealer Enseigne Packing Rococo Selling Society Life Conversation
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The Gersaint Shop Sign, 1721
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by Jean Antoine Watteau is a captivating oil painting that offers a glimpse into the vibrant world of art commerce in 18th-century France. This large-scale masterpiece, measuring 166x308 cm, now resides in Schloss Charlottenburg, Berlin. The scene depicted showcases an elegant interior where connoisseurs and society ladies gather to admire and purchase fine artworks. The shop owner, Gersaint himself, can be seen engaged in conversation with a male customer while his sales assistant attentively presents a painting from a wooden case. The rococo style of the painting is evident through its ornate details and delicate brushwork. The room exudes opulence with its luxurious furnishings and exquisite tapestries adorning the walls. Wigs were fashionable at the time, as evidenced by some of the figures wearing them. Watteau skillfully captures not only the transaction taking place but also the social dynamics within this art gallery setting. It provides us with insight into society life during this period - where art was not only admired for its aesthetic value but also served as a status symbol for those who could afford it. This print allows us to appreciate Watteau's mastery even centuries later and serves as a reminder of how art has always been intertwined with commerce and societal aspirations throughout history.
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