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Poster advertising the publication of L Argent
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Poster advertising the publication of L Argent
CHT170444 Poster advertising the publication of L Argent by Emile Zola (1840-1902) in Gil Blas, 1891 (colour litho) by Cheret, Jules (1836-1932); Private Collection; (add.info.: the 18th novel in the Rougon-Macquart series; story of Aristide Saccard and his disastrous speculation; ); eArchives Charmet; French, out of copyright
Media ID 22217276
© Archives Charmet / Bridgeman Images
Banknotes Blindfolded Cascade Cascading Coins Dropping Falling Finance Financial La Bourse Raining Realism Realist Serial Serialisation Shares
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EDITORS COMMENTS
This poster transports us back to the late 19th century, a time when literature and art intertwined to captivate audiences. The image showcases a vibrant lithograph created by Jules Cheret, advertising the publication of Emile Zola's novel "L'Argent" in Gil Blas magazine in 1891. In this visually striking composition, we are immediately drawn to the central figure: a blindfolded woman standing beneath a cascading waterfall of coins and banknotes. Her posture exudes vulnerability as she is seemingly unaware of the financial chaos raining down upon her. Symbolizing the disastrous speculation described within Zola's novel, this scene captures both the allure and perils of wealth. Cheret's use of color adds depth and intensity to this print. The rich hues evoke an atmosphere that is simultaneously alluring and foreboding, mirroring the themes explored in Zola's work. As our eyes wander across the image, we notice shares dropping from above like raindrops - an apt metaphor for how fortunes can be made or lost with each passing moment. This poster not only advertises "L'Argent" but also serves as a testament to its significance within Zola's Rougon-Macquart series. Through his realist approach, Zola delves into complex social issues surrounding finance and greed during this era. As we gaze at this historical artifact from over a century ago, it reminds us that art has always been intertwined with storytelling – capturing moments in
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