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Poster advertising the exercise machine Stella (colour litho)
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Poster advertising the exercise machine Stella (colour litho)
PER287363 Poster advertising the exercise machine Stella (colour litho) by Oge, Eugene (1869-1936); Private Collection
Media ID 24912606
© Bridgeman Images
Affiche Colonisation English Army Muscular Skinny Strength Thin Good Health
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EDITORS COMMENTS
This vintage poster captures the essence of a bygone era, showcasing an advertisement for the exercise machine Stella. Created by Eugene Oge in the early 20th century, this colour lithograph print exudes both charm and historical significance. The focal point of the image is a soldier proudly flexing his muscular arms, symbolizing strength and power. The advert cleverly targets potential customers with its reference to the Boer War and colonialism, appealing to those who aspire to emulate the English army's robust physique. Oge's artistic style shines through in this caricature-like portrayal of masculinity. The soldier's exaggerated features highlight his thinness before using Stella, emphasizing how this exercise machine can transform one's physical appearance from skinny to muscular. Set against a vibrant backdrop of Parisian streets, this affiche not only promotes good health but also serves as a testament to societal ideals at that time. It reflects society's fascination with physical fitness and highlights how technology like chest expanders could help individuals achieve their desired body shape. As part of Bridgeman Images' private collection, this print offers viewers a glimpse into history while celebrating artistry and advertising techniques from yesteryears. Whether you appreciate it for its aesthetic appeal or find interest in its cultural context surrounding colonisation and sport, this poster remains an intriguing piece worth exploring further.
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