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Advert for Red Cloud Tobacco, 1867 (colour litho)
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Advert for Red Cloud Tobacco, 1867 (colour litho)
PNP245653 Advert for Red Cloud Tobacco, 1867 (colour litho) by American School, (19th century); Private Collection; Peter Newark American Pictures; American, out of copyright
Media ID 22662824
© Peter Newark American Pictures / Bridgeman Images
Brand Brands Elaborate Feather Feathered Feathers Frame Promotion Stereotype Stereotypical Teepee Tribe Trompe L Oeil Trompe Loeil Wigwam Chewing Tobacco
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EDITORS COMMENTS
This print takes us back to 1867, immersing us in the world of advertising and cultural stereotypes. The image features an advert for Red Cloud Tobacco, a brand that was popular during the 19th century. Created by an anonymous American School artist, this colour lithograph showcases a Native American man dressed in traditional clothing. Standing proudly with his spear and full-length headdress, the male figure embodies the stereotypical portrayal of a tribal warrior. His elaborate feathered attire is meticulously depicted using trompe l'oeil techniques, giving it a lifelike appearance. In the background, we see a teepee adorned with ornate decorations and surrounded by lush vegetation. The advertisement aims to promote Red Cloud Tobacco through its association with Native American culture. The use of such imagery reflects the prevailing attitudes towards indigenous tribes at that time - often reduced to simplistic stereotypes for commercial gain. While this artwork provides valuable insight into historical advertising practices and cultural perceptions of Native Americans, it is important to recognize and critically examine these representations today. By acknowledging their problematic nature, we can foster greater understanding and respect for diverse cultures while appreciating the artistic merit behind this intriguing piece from our past.
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