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"Treat Em Rough! Join the Tanks", 1917 (colour litho)
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"Treat Em Rough! Join the Tanks", 1917 (colour litho)
528544 " Treat Em Rough! Join the Tanks", 1917 (colour litho) by Hutaf, August (1879-1942); 104x70 cm; (add.info.: Treat em rough - Join the tanks United States Tank Corps. Open to fighting men - all classes 18 to 45. Apply at 1800 E. Street.); Universal History Archive/UIG; American, out of copyright
Media ID 23500070
© Universal History Archive/UIG / Bridgeman Images
Black Cat Bold Bright Fierce Graphic Leaping Pouncing Propaganda Recruit Recruiting Recruitment Snarling Tank Tanks Vintage Poster Wartime 1914 1918 Wwi Ww One First World War 1914 1918 Flames
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EDITORS COMMENTS
This vibrant and captivating print captures the essence of American wartime propaganda during World War I. Titled ""Treat Em Rough! Join the Tanks"", this colourful lithograph by Hutaf, August depicts a powerful image that aimed to recruit men into the United States Tank Corps. The poster features a fierce black cat leaping through flames, symbolizing strength and aggression. The bold typography boldly declares "Treat em rough - Join the tanks United States Tank Corps", urging young men from all walks of life between 18 to 45 years old to apply for service at 1800 E. Street. The use of bright colors and dynamic design elements make this vintage poster visually striking and attention-grabbing. It effectively conveys a sense of urgency and patriotism, encouraging potential recruits to join the fight in World War I. As an advertisement, this artwork serves as both propaganda and recruitment tool for the American military effort during that time period. Its message is clear: America needs brave soldiers who are willing to take on any challenge with determination and fearlessness. Overall, this print not only showcases artistic talent but also provides a glimpse into the historical context surrounding war efforts in early 20th-century America.
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