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Advertising poster for the Mele Department Store of Naples, 1907 (colour litho)
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Advertising poster for the Mele Department Store of Naples, 1907 (colour litho)
1198104 Advertising poster for the Mele Department Store of Naples, 1907 (colour litho) by Metlicovitz, Leopoldo (1868-1944); 295x206 cm; Private Collection; (add.info.: Metlicovitz, Leopoldo (1868-1944)); Photo eChristies Images; Italian, out of copyright
Media ID 22872058
© Christie's Images / Bridgeman Images
1907 Business Capital Letter Cheerful Classic Club Collectibles Collector Commercial Commercial Premises Communication Equipment Country Club Department Store Enjoyment Entertainment Building Exclusive Female Garment Freetime Friend Friendly Friends Friendship Gentility Gentry Good Time Hair Ornament Happiness Happy Idealised Incopyright Italian Art Italian Artist Italian Text Language Leisurely Lithographic Lithoprint Media Medium Group Medium Group Of People Mele Named Printer Naples Natural Light Overlooking Printed Printed By Printer Prints Publicity Recreational Relationship Relaxation Relaxed Relaxing Seating Social Class Store Sunny Talking Taste Tennis Using Voice View Through Young Man Young Men Apparel Ethnic Origin Headwear Leopoldo Metlicovitz Metlicovitz Positive Concepts Young Woman
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EDITORS COMMENTS
This vibrant and captivating advertising poster for the Mele Department Store of Naples, created in 1907 by Leopoldo Metlicovitz, transports us back to a time of elegance and style. The colour lithograph measures an impressive 295x206 cm, making it a truly eye-catching piece. The poster showcases a bustling scene outside the department store's window, with people from all walks of life enjoying their leisurely activities. Men and women are depicted wearing fashionable attire of the early 20th century, exuding charm and sophistication. The Italian text adds an authentic touch to this snapshot of Neapolitan society. Metlicovitz's artistic talent shines through in his attention to detail and use of natural light. The composition is carefully arranged, drawing our eyes towards the center where the store's name is prominently displayed. This advertisement successfully captures the viewer's attention while also conveying a sense of warmth and friendliness. The medium group of people depicted suggests that Mele Department Store catered to a wide range of customers, further emphasizing its inclusive nature. Whether one was seeking apparel or interior decoration items, this commercial premises promised both quality products and exceptional service. Overall, this advertising poster serves as not only an effective promotional tool but also as a visual representation of early 20th-century Italian society - cheerful, stylish, and full of life.
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