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Advertisement for the Odeon Theatre, 1890 (colour litho)
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Advertisement for the Odeon Theatre, 1890 (colour litho)
CHT322530 Advertisement for the Odeon Theatre, 1890 (colour litho) by Grasset, Eugene (1841-1917); Private Collection; (add.info.: Affiche por le Theatre National de l Odeon; ); eArchives Charmet; French, out of copyright
Media ID 22946994
© Archives Charmet / Bridgeman Images
Audience Belle Epoque Crate Evening Dress Popular Culture Publicity Social History
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EDITORS COMMENTS
This vibrant and captivating print takes us back to the enchanting world of 1890s Paris, where the Odeon Theatre reigned as a cultural icon. The advertisement, created by renowned artist Eugene Grasset, beautifully captures the essence of this era with its exquisite use of color lithography. The poster transports us to a time when advertising was an art form in itself. A striking female figure dressed in an elegant evening gown commands our attention, her fan delicately held in hand. She represents the epitome of sophistication and allure that characterized belle époque society. Surrounded by a sea of spectators eagerly awaiting their night at the theatre, this advertisement speaks volumes about popular culture during this period. It reminds us that entertainment played a vital role in shaping social history and bringing people together. As we delve deeper into the image, we notice men scattered throughout the crowd, equally captivated by what lies ahead on stage. This serves as a reminder that cultural events were not limited to one gender but brought people from all walks of life together under one roof. With its meticulous attention to detail and impeccable composition, this print is not just an advertisement; it is a window into another time - a testament to how art can transcend centuries and continue to inspire awe even today.
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