The badger: Advertising chocolate Guerin Boutron, chromo 1910

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The badger: Advertising chocolate Guerin Boutron, chromo 1910

JAB4119864 The badger: Advertising chocolate Guerin Boutron, chromo 1910; (add.info.: The badger: Advertising chocolate Guerin Boutron, chromo 1910); Photo ©Jaime Abecasis

Media ID 38445980

© ©Jaime Abecasis / Bridgeman Images

Abecasis Badger Years 1910 Years 10 Years Ten

EDITORS COMMENTS
This charming chromolithograph from 1910 features a whimsical depiction of a badger promoting Guerin Boutron chocolate. The anthropomorphic badger is dressed in human clothing, adding a touch of humor to the advertisement. The intricate details and vibrant colors typical of chromo prints from this era are on full display in this piece. The badger's expression exudes confidence and charm, making it an effective spokesperson for the delicious chocolate being advertised. The use of animals in advertising was common during this time period, as it added a playful element to marketing campaigns. The artist behind this print, Jaime Abecasis, has captured the essence of early 20th-century advertising with precision and flair. His attention to detail is evident in every aspect of the composition, from the texture of the badger's fur to the delicate shading on its face. Overall, this print serves as a delightful reminder of a bygone era when advertisements were works of art in their own right. It transports viewers back to a time when creativity and imagination reigned supreme in the world of marketing.

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