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Stalking Party, Loch Callater, a promotional card for Huntley & Palmers
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Stalking Party, Loch Callater, a promotional card for Huntley & Palmers
498226 Stalking Party, Loch Callater, a promotional card for Huntley & Palmers Biscuits, c.1890 (colour litho by English School, (19th century); Private Collection; (add.info.: Preparation for a picnic in the Scottish Highlands near Braemar; Huntley & Palmers were a British firm of biscuit manufacturers, founded in 1822, becoming biscuit suppliers to Queen Victoria; by 1867 they had expanded into Europe, receiving additional royal warrants from Napoleon III and King Leopold II of Belgium; by 1900 they were the worlds largest biscuit producer and had become one of the earliest global brands; their easily recognisable tins and logo were a very successful marketing tool and became a symbol of the worldwide commercial success of Great Britain; ); English, out of copyright
Media ID 22911282
© Bridgeman Images
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EDITORS COMMENTS
This vibrant and captivating print titled "Stalking Party, Loch Callater" takes us back to the late 19th century in the Scottish Highlands. It is a promotional card for Huntley & Palmers Biscuits, showcasing their association with leisurely outdoor activities. The image depicts a group of well-dressed gentlemen and ladies preparing for a delightful picnic near Braemar. The stunning backdrop of the moorland and the serene Loch Callater adds an air of tranquility to this scene. As one gazes at this vintage card, it becomes evident that Huntley & Palmers were not only masters of biscuit production but also pioneers in marketing strategy. Their easily recognizable tins and logo became synonymous with quality and taste, making them one of the earliest global brands. In this advertisement, we witness how Huntley & Palmers cleverly associated their biscuits with moments of relaxation amidst nature's beauty. The men don traditional Scottish attire, complete with kilts and sporrans, while the women exude elegance in their fashionable dresses. This carefully curated image aimed to entice potential customers by evoking feelings of sophistication and indulgence. Huntley & Palmers' success story is intertwined with British commercial triumphs on a worldwide scale during that era. By receiving royal warrants from prominent figures like Queen Victoria, Napoleon III, and King Leopold II of Belgium, they solidified their reputation as purveyors to royalty. This promotional card serves as a testament to both the artistic prowess behind advertising campaigns at that time and Huntley & Palmers' position as leaders in biscuit manufacturing history.
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