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A poster advertising the Parisian art gallery La Maison Moderne
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A poster advertising the Parisian art gallery La Maison Moderne
1197708 A poster advertising the Parisian art gallery La Maison Moderne, opened by Julius Meier-Graefe in 1899, 1898 (colour lithograph) by Biais, Maurice (1875-1926); 115x79 cm; Private Collection; Photo eChristies Images; French, out of copyright
Media ID 22530168
© Christie's Images / Bridgeman Images
1899 Art Gallery Back Back View Backview Behind Capital Letter Classic Collectibles Collector Commercial Communication Equipment Entertainment Building Female Garment French Text From The Back Gallery Language Lettering Media Outer Garment Printed Prints Publicity Rear View View From Behind White Color Word Yellow Apparel Headwear
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EDITORS COMMENTS
This vibrant and captivating print showcases a stunning poster advertising the renowned Parisian art gallery, La Maison Moderne. The gallery was established in 1899 by Julius Meier-Graefe, and this advertisement, created in 1898 by Maurice Biais, beautifully captures the essence of the time. The color lithograph measures an impressive 115x79 cm and is now part of a private collection. It exudes a sense of energy with its striking yellow background that demands attention. A female figure stands elegantly with her back to us, wearing a fashionable coat and hat that epitomize late nineteenth-century style. The French text on the poster adds an air of sophistication as it communicates the gallery's offerings to passersby. The artist's skillful use of lettering creates a harmonious composition against the white backdrop. This vintage piece transports viewers back to an era when art galleries were at their peak popularity in Europe. It evokes nostalgia for a time when printed advertisements were highly regarded forms of communication. With its classic design and meticulous detailing, this print serves as both an artistic masterpiece and historical artifact. Whether you are an art enthusiast or simply appreciate timeless beauty, this image will undoubtedly captivate your imagination as it offers glimpses into Parisian culture during the late nineteenth century.
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