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Matchbox labels (colour litho)
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Matchbox labels (colour litho)
423605 Matchbox labels (colour litho) by Indian School; Private Collection; Photo eLuca Tettoni; Indian, out of copyright
Media ID 22814080
© Luca Tettoni / Bridgeman Images
Bright Kitsch Matchbox Matchboxes Matches Packaging Ephemera
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EDITORS COMMENTS
This vibrant and captivating print showcases a collection of matchbox labels, beautifully preserved in all their colourful glory. With its origins rooted in the Indian School, this artistic creation is truly a testament to the rich cultural heritage of Asia. The labels exude an air of nostalgia, taking us back to a time when matches were not just utilitarian objects but also works of art. Each label tells its own story through intricate designs and vivid hues that instantly catch the eye. From delicate floral patterns to bold geometric shapes, these labels are a visual feast for any observer. They represent an era where packaging was considered an art form in itself, with every detail meticulously crafted to captivate potential buyers. The inclusion of female figures on some of these labels adds another layer of intrigue and allure. These women embody grace and elegance while simultaneously serving as powerful symbols within the advertising world. Their presence highlights both the beauty and strength associated with femininity. As we gaze upon this remarkable piece from Bridgeman Images' private collection, we cannot help but appreciate the kitsch charm it possesses. It serves as a reminder that even everyday objects can hold immense artistic value if we take the time to truly see them. This photograph transports us into a bygone era filled with bright colours, exquisite design choices, and an undeniable sense of wonderment – making it an invaluable addition to any fine art collection or enthusiast's home décor.
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