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Rapid press machine advert
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Rapid press machine advert
3780653 Rapid press machine advert; (add.info.: German advert for the Frankenthal Albert and Co. machine manufacturers showing a rapid press machine. From printers catalogue, 1902.
Die Graphischen Kunste der Gegenwart by Theodor Goebe, 1902); Lebrecht History
Media ID 33415244
© Lebrecht History / Bridgeman Images
Art Deco Art Deco 1910 1939 Designs Machine Machines Printers Printing Secession Jugendstyl Setting Type Advertizing Art Style Social History
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This print showcases a vintage German advertisement for the renowned Frankenthal Albert and Co. machine manufacturers. Taken from a printers' catalogue dating back to 1902, this advert features an impressive rapid press machine that undoubtedly revolutionized the printing industry during its time. The intricate details of this art nouveau-inspired piece are truly mesmerizing. The ornate decoration and decorative elements reflect the prevailing artistic style of the era, known as secession jugendstil. This movement sought to break away from traditional forms and embrace more organic, flowing designs. Transporting us back in time, this image offers a glimpse into early 20th-century Germany's social history and industrial progress. It takes us inside a bustling factory setting where these cutting-edge machines were manufactured with precision and skill. The drawing itself is meticulously crafted, showcasing various types of presses alongside detailed illustrations of their inner workings. These designs not only highlight the technical aspects but also serve as an advertisement for potential buyers looking to enhance their printing capabilities. With its strong lines and bold composition, this artwork exemplifies the essence of art deco aesthetics that would later dominate design between 1910-1939. Its timeless appeal continues to captivate viewers even today. As we admire this historical gem captured by Bridgeman Images through Fine Art Finder, let us appreciate how far technology has advanced since then while acknowledging the significant contributions made by innovators like Frankenthal Albert and Co. , who paved the way for modern printing techniques we often take for granted today.
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