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Poster advertising Graubunden, Switzerland, 1924 (colour litho)
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Poster advertising Graubunden, Switzerland, 1924 (colour litho)
1197952 Poster advertising Graubunden, Switzerland, 1924 (colour litho) by Giacometti, Augusto (1877-1947); 126x89 cm; Private Collection; (add.info.: Giacometti, Augusto (1877-1947)); Photo © Christies Images
Media ID 25173330
© Christie's Images / Bridgeman Images
1924 Accessories Artist Swiss Background People Bright Color Bright Colour Brightly Coloured Bystander Capital Letter Classic Collectibles Collector Commercial Communication Equipment Elevated Elevated View Freetime Friend Friendly Friends Friendship German Text Giacometti Hillside Hilly Holidays Incopyright Landmark Language Leisurely Lettering Lithographic Lithoprint Media Modern Art Overlooking Parasol Personal Accessory Printed Prints Publicity Recreational Relationship Relaxation Relaxed Relaxing Rooftop Rooftops Sitting On Ground Sunshade Swiss Artist Umbrella Vacation Word Graubunden Natural Space
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EDITORS COMMENTS
This vibrant and captivating poster from 1924 transports us back to the early twentieth century, enticing us to explore the picturesque landscapes of Graubunden, Switzerland. Created by Swiss artist Augusto Giacometti, this colour lithograph measures an impressive 126x89 cm and is now part of a private collection. The scene depicted in the poster exudes a sense of tranquility and leisure. A woman sits on the ground, enjoying the natural beauty that surrounds her. From an elevated view, we can see rolling hills and breathtaking countryside stretching out before her. The bright colours used in the artwork add to its allure, capturing our attention as we envision ourselves immersed in this idyllic setting. Graubunden's charm is further emphasized through bold lettering that invites viewers to embark on a journey to this enchanting destination. The German text adds an air of authenticity while also appealing to potential German-speaking tourists. This poster not only serves as an advertisement but also reflects the relationship between art and travel during this time period. It showcases how artists like Giacometti played a crucial role in promoting tourism through their creative works. As collectors admire this print today, they are reminded of a bygone era when travel was seen as both a luxury and a means for relaxation. This image captures not just a place but also evokes feelings of nostalgia for simpler times spent exploring new horizons amidst nature's splendor.
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