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Advert for elastic car wheels, 1904
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Advert for elastic car wheels, 1904
3784011 Advert for elastic car wheels, 1904; (add.info.: French advertisement promoting elastic car wheels instead of pneumatic tyres. Published in L'Auto 10 July 1904. The text reads: Drivers, car accidents and several deaths are caused by tyres flattening or bursting.... The tyre... means death! Roussel's Elastic Wheels - that's life! (French: Le pneu...c''est la Mort! La Roue elastique Roussel - c'est la Vie!')
Histoire de la Locomotion terrestre: la locomotion naturelle, l'attelage, la voiture, le cyclisme, la locomotion mecanique, l'automobile, by Charles Dollfus, Baudry de Saunier and Edgar de Geoffroy (Paris 1935/1942)); Lebrecht History
Media ID 33390448
© Lebrecht History / Bridgeman Images
Advertistment Driving Vehicle Wheel Advertizing Francais Social History
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EDITORS COMMENTS
This photograph captures a fascinating piece of automotive history - an advert for elastic car wheels from 1904. Published in the French newspaper 'L'Auto', this advertisement aimed to promote the use of elastic wheels as a safer alternative to pneumatic tires, which were prone to flattening or bursting. The image features bold typography that reads, "Le pneu. . . c'est la Mort! La Roue elastique Roussel - c'est la Vie!" (Translation: "The tire. . . means death! Roussel's Elastic Wheels - that's life!") These powerful words emphasize the potential dangers associated with traditional tires while highlighting the life-saving benefits of using elastic wheels. As we delve into the early 20th century, it becomes evident how crucial advancements in transportation were. Car accidents resulting from tire failures were not uncommon during this era, leading to injuries and even fatalities. This advert sought to address these concerns by offering a solution that promised enhanced safety on the roads. The historical significance of this advertisement cannot be overstated. It provides us with valuable insights into societal attitudes towards transportation and innovation at the turn of the century. The image also serves as a reminder of how far automobile technology has progressed since then. With its vintage charm and thought-provoking message, this print is not only an intriguing glimpse into our past but also a testament to human ingenuity and our constant pursuit of safer modes of transport. Whether you are an automobile enthusiast or simply appreciate social history, this artwork is sure to spark your curiosity about early 20th-century travel and evoke nostalgia for a bygone era.
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