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Advertisement for Linoleum
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Advertisement for Linoleum
3781765 Advertisement for Linoleum; (add.info.: 1928 - Advertisement for Linoleum. Caption reads: Flooring for your home. Thanks to the elegance of the design, the easy maintenance, the unlimited resistance to attrition, the floorings from Linoleum are the most hygienic and convenient for your modern home.
La Scala - One Hundred and Fifty Years of Artistic Life (1778 - 1928), edited by the magazine La Scala e il Museo Teatrale and by the Milan Library Publishing, June - December 1928, Milan.); Lebrecht History
Media ID 33390950
© Lebrecht History / Bridgeman Images
Armchair Armchairs Flooring Lifestyle Linoleum 1920s 20s 20s Advertizing Floor Covering Social History
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EDITORS COMMENTS
This photograph captures an advertisement for linoleum from the early 20th century. The image showcases a beautifully designed room, adorned with elegant armchairs and exquisite furnishings, all set against a patterned linoleum floor in vibrant red. The caption accompanying this print highlights the allure of linoleum flooring for modern homes. It emphasizes its easy maintenance, unlimited resistance to attrition, and most importantly, its hygienic qualities. This advertisement aims to entice homeowners by presenting linoleum as the most convenient and stylish choice for their living spaces. Taken from "La Scala - One Hundred and Fifty Years of Artistic Life" published in Milan between June and December 1928, this photograph offers a glimpse into European society during the early 20th century. It reflects not only the advancements in interior design but also provides insight into advertising trends of that era. The inclusion of mirrors strategically placed throughout the room adds depth to the composition while drawing attention to both the furniture and flooring. The intricate drawings on display further enhance the overall aesthetic appeal of this advertisement. As we delve into this piece's historical context, it becomes apparent that it represents more than just an advert for linoleum; it serves as a window into lifestyle choices prevalent during that time period. By examining such images from our past, we gain valuable insights into societal norms and preferences. Bridgeman Images' print allows us to appreciate not only fine art but also understand how advertisements played a significant role in shaping consumer behavior during different periods of history.
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