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Illuminated sign for the Winter Garden Theaters Show of Wonders
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Illuminated sign for the Winter Garden Theaters Show of Wonders
1079012 Illuminated sign for the Winter Garden Theaters Show of Wonders, New York City, January 6, 1917 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Photographed for the United Electric Light & Power Company.); eNew York Historical Society; American, out of copyright
Media ID 22621806
© New York Historical Society / Bridgeman Images
Lights Nighttime Sign Signs Winter Garden
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EDITORS COMMENTS
This photograph captures the essence of New York City's bustling streets in the early 20th century. The illuminated sign for the Winter Garden Theater's Show of Wonders takes center stage, radiating a mesmerizing glow against the night sky. Photographer William Davis Hassler expertly frames this advertisement, showcasing its grandeur and capturing the attention of passersby. The vibrant lights and intricate design of the sign create an enchanting spectacle that transports viewers back to January 6,1917. As one gazes at this historic image, they can almost feel the energy and excitement emanating from the theater district. The United Electric Light & Power Company commissioned Hassler to capture this moment, ensuring that future generations would be able to witness this remarkable display. In an era before digital billboards dominated cityscapes, these handcrafted signs were true works of art. This particular sign advertises a show called "Show of Wonders" promising audiences an unforgettable experience within Winter Garden Theater's walls. It serves as a reminder of how advertising has evolved over time while still retaining its ability to captivate and inspire. Preserved by the New-York Historical Society, this photograph stands as a testament to both artistic skill and technological innovation. It offers us a glimpse into New York City's past—a time when illuminated signs like these adorned every corner—while also reminding us that even in our modern age, there is still magic in old-fashioned advertising techniques.
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