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Sign for J & M Shoe, 1429 Broadway, New York City, August 2, 1916 (b / w photo)
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Sign for J & M Shoe, 1429 Broadway, New York City, August 2, 1916 (b / w photo)
1079005 Sign for J & M Shoe, 1429 Broadway, New York City, August 2, 1916 (b/w photo) by Hassler, William Davis (1877-1921); Collection of the New-York Historical Society, USA; (add.info.: Photographed for Lawrence L. Strauss.); eNew York Historical Society; American, out of copyright
Media ID 22212056
© New York Historical Society / Bridgeman Images
Broadway Business Businesses Pavement Pavements Pedestrian Pedestrians Shopfront Shopfronts Shops Sidewalk Sidewalks Sign Signs Store Storefront Storefronts Stores Whitehouse
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EDITORS COMMENTS
This photograph captures a bustling scene on Broadway in New York City, taken on August 2,1916. The focal point of the image is a prominent sign for J & M Shoe, which stands proudly above the storefront at 1429 Broadway. The sign's bold lettering and intricate design draw attention from pedestrians passing by on the busy sidewalk. The surrounding area is filled with other businesses and shops, creating a vibrant atmosphere that epitomizes the hustle and bustle of early 20th-century urban life. Pedestrians can be seen strolling along the sidewalks, going about their daily routines amidst the sea of people. The buildings lining both sides of Broadway showcase classic American architecture of that era, adding to the charm and character of this historic street. This photograph provides us with a glimpse into a world long gone but preserved forever through William Davis Hassler's lens. As part of Lawrence L. Strauss' collection, this image now resides within the archives of the New-York Historical Society in America. It serves as an invaluable piece documenting not only a specific business but also capturing an era when signs like these were essential markers in guiding customers towards their desired destinations.
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