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Competition for best poster advertising the French cleaning agent
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Competition for best poster advertising the French cleaning agent
CHT231088 Competition for best poster advertising the French cleaning agent Bi-Borax Oriental, 1898 (colour litho) by French School, (20th century); Private Collection; eArchives Charmet; French, out of copyright
Media ID 22663220
© Archives Charmet / Bridgeman Images
Antiseptic Cleaner Cleanser Disinfectant Household Hygiene Ironing Orientalist Publicite Publicity Washing
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This print showcases the fierce competition for the best poster advertising the renowned French cleaning agent, Bi-Borax Oriental. Created in 1898 by an anonymous artist from the French School of art, this vibrant colour lithograph captures the essence of a bygone era. Housed within a private collection and preserved in eArchives Charmet, this piece is a testament to both artistic prowess and historical significance. The image transports us back to a time when advertising was an art form in itself. The poster exudes elegance and sophistication as it promotes not only cleanliness but also hints at oriental influences with its intricate design elements. It seamlessly blends Art Nouveau aesthetics with Victorian sensibilities, creating a visual feast for the eyes. Within this snapshot of history, we witness ironing boards, household items, and meticulous attention to detail - all symbolizing domesticity and hygiene. This contest sought to find an advert that would captivate audiences while promoting Bi-Borax Oriental's disinfectant properties effectively. As we admire this remarkable artwork today, let us appreciate not only its aesthetic value but also its role in shaping early 20th-century advertising practices. Without mentioning commercial use or specific companies involved, we can marvel at how such works continue to inspire creativity across generations.
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