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French advertisement for Lefevre Utile (LU) biscuits, portrait of Jean Richepin c. 1900 (lithograph)
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French advertisement for Lefevre Utile (LU) biscuits, portrait of Jean Richepin c. 1900 (lithograph)
1731558 French advertisement for Lefevre Utile (LU) biscuits, portrait of Jean Richepin c. 1900 (lithograph)
Media ID 38402638
© Bridgeman Images
1900 Advertistment Alimentation Biscuit Biscuits Brand Brands Debut Lefevre Lefevre Utile Nourriture Publicite Siecle Turn Advertizing Lithos Litography Utile
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EDITORS COMMENTS
This stunning lithograph from the early 20th century captures a French advertisement for Lefevre Utile (LU) biscuits, featuring a portrait of the renowned poet Jean Richepin. The vibrant colors and intricate details of this historical piece transport us back to a time when advertising was truly an art form.
The image exudes a sense of nostalgia for a bygone era in France, where these delicious biscuits were not just a snack, but also a symbol of sophistication and taste. The elegant design and careful composition showcase the brand's commitment to quality and style.
Jean Richepin's dignified pose adds an air of refinement to the advertisement, elevating it from mere commercial promotion to high art. His presence lends credibility to the product being advertised, suggesting that only someone of his stature would endorse such fine biscuits.
As we gaze upon this lithograph, we are reminded of the power of advertising to shape our perceptions and desires. In an age where marketing is often seen as intrusive or manipulative, it is refreshing to see how beautifully crafted advertisements like this one can be both visually appealing and culturally significant.
Overall, this print serves as a testament to the enduring appeal of Lefevre Utile (LU) biscuits and their place in French culinary history. It is a timeless reminder that good taste never goes out of style.
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