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Discover the vibrant heart of Birmingham, England, in the West Midlands of Europe, at the iconic Bullring Shopping Centre. Explore an extraordinary shopping experience with over 160 retailers, including the renowned Selfridges store. Wander through the spacious, modern Bullring Shopping Centre in the bustling city centre, taking in the unique architecture and intricate details of the Selfridges shop. Step inside the Selfridges Store building, a must-see landmark, and indulge in luxury retail therapy. Each detail of the Bullring Shopping Centre and its shops, like the one at Selfridges, promises an unforgettable shopping adventure in Europe.