Fads Collection

Diet and Dieters by Joyce Dennys
A selection of types and the diets they are all eating in order to retain, or, in some cases, reduce their figures. Date: 1929

Nun Swivels Hula Hoop On Hips
Oklahoma City, Oklahoma: October 18, 1958. Benedictine Sisters at the Christ King Convent in Oklahoma City try their hand at the hula hoop craze that is sweeping the country

Hula hooping JLP01_08_053753
Goodwyn Hall, Mill Hill, Barnet, Greater London. A crowd of people watching men and women hula hooping at a New Year Party

advertising, match labels with advertising, international labels from: Belgium, Great Britain, Netherlands, advertising for coffee, cigarette, briquettes etc

Two women playing Diabolo in France while a mechanic fixes their car. Date: 1907

Acroamatic Belt, ticket for three applications (engraving)
984038 Acroamatic Belt, ticket for three applications (engraving) by English School, (18th century); Private Collection; (add.info.: Acroamatic Belt)

Mr M W Q Walker with his hula hoop which he bought at Selfridges store in Oxford Street. 2nd October 1958

Mr M W Q Walker with his hula hoop which he bought at Selfridges store in Oxford Street. 2nd October 1958

Fashion Shot

Fads and Fancies revue by Joseph Hayman, with music by Herman Darewski, presented by Harry Day. First produced at the New Cross Empire on 18th October 1915

The hula hoop craze sweeps the country
United States: 1958. The hula hoop craze sweeps the country. Over 100 million were sold in the United States in the first year

Two women apply their thinking power to the new fad, the Imp puzzle game
Detroit, Michigan: January 30, 1934. Two women apply their thinking power to the new fad, the Imp puzzle game

A pretty smiling blonde wearing a Tri Kini of two cups and a sas
St. Petersburg, Florida: c. 1972. A pretty smiling blonde wearing a Tri Kini of two cups and a sash by the pool

A Flapper In Her Bathing Suit
Los Angeles, California c. 1922 A flapper in her bathing suit on a rock at the beach

Slinky spring, close up

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"Fads: From Hula Hoops to Tri Kinis, a Journey through Time" Step back in time and witness the captivating world of fads. In 1907, amidst a broken-down car, two French women effortlessly entertained themselves by playing Diabolo while their mechanic worked his magic. Little did they know that this simple act would become a global sensation. Fast forward to the swinging sixties when Mr. M W Q Walker proudly flaunted his hula hoop skills, purchased from Selfridges store on Oxford Street. The hula hoop craze had swept the nation, with nun swiveling her hips expertly as she showcased her talents. But fads weren't limited to physical activities alone; they extended into puzzling games like the Imp puzzle game that challenged even the sharpest minds. Two women pondered over its intricacies, applying their thinking power to conquer this new obsession. Fashion also played its part in fads - enter the acroamatic belt. With just three applications, it promised an instant transformation and captivated fashionistas everywhere. Meanwhile, Joseph Hayman's Fads and Fancies revue took center stage as people eagerly awaited each new trend he introduced. In Joyce Dennys' book "Diet and Dieters, " she humorously explores society's fascination with weight loss trends - yet another example of how they have infiltrated our lives throughout history. And who could forget those iconic moments captured by photographers? A pretty blonde sporting a daring Tri Kini consisting of two cups and sass exuded confidence while posing for a fashion shot that epitomized both style and trendiness. Fads come and go like waves crashing upon our shores but leave behind memories etched in time. They remind us of our ever-changing desires for novelty and excitement – whether it be twirling hula hoops or embracing unique fashion choices – these fleeting obsessions shape our cultural landscape one whirl and twirl at a time.