Gossard Collection

Advert / Gossard Corsets
this shimmering Gossard combination etches with Diana- like clarity the natural, supple lines of the fashionable silhouette

Advert for Gossard under garments, London, 1925 Date: 1925

A look back at a Parisian High Street at Chicago Museum
A look back at a Yesterdays Parisian High Street (1900s) at the Museum of Science and Industry, Chicago - A store selling Gossard Corsets. Date: circa 1930s

Stockings - 1929
An elegant lady in stockings and suspenders, in a Gossard corsets advertisement Date: 1929

Advert for Gossard underwear 1935
The Gossard line of beauty, modern women demand not only elegance of contour and symmetry of figure, but perfect freedom of movement for daily activities. 1935

Advert for the British H. W. Gossard corsets, London, 1926
Advert for the British H.W. Gossard corsets, London, 1926 - The Gossard Line of Beauty Date: 1926

Advert for the Dainty Gossard Combination, 1927
Advert for the Dainty Gossard Combination, (lingerie) 1927 Date: 1927

Advert for Gossard underwear 1937
Revealing.... the new line of beauty. The camera, even more candid than usual, brings to light the secret of her slender loveliness

Advert for Gossard corsets 1937
Follow the line of beauty. That indefinable something! Soon as you wear a Gossard you know, beyond all question it is there

Advert for Gossard corset
Gossard corset - a new diaphanous delight for the women who care... a slenderer, sleeker silhouette comes like magic atits tender tounch. Date: 1937

Advert for Gossard underwear 1948

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"Gossard: A Timeless Icon of Elegance and Style" Step back in time with Gossard, a name synonymous with sophistication and allure. From the early 1900s to the late 1930s, Gossard captivated women across the globe with their exquisite corsets, undergarments, and underwear. In 1925 London, an enchanting advert for Gossard undergarments adorned the bustling streets. Women were enticed by the promise of comfort and beauty that only Gossard could deliver. The same year witnessed another remarkable advertisement showcasing British H. W. Gossard corsets - a true testament to their craftsmanship. Across the channel in Paris, a vibrant high street display at Chicago Museum transported visitors into a world where fashion reigned supreme. Amongst this tapestry of style stood Gossard stockings from 1929; delicate yet resilient accessories that completed any ensemble. As years passed, Gossard continued to innovate while maintaining its commitment to quality. In 1937, captivating adverts showcased both their alluring underwear collection as well as their timeless corsets - each piece designed to accentuate femininity and grace. Flipping through pages of Army and Navy Stores Catalogue from 1939-40 reveals a litho print featuring none other than Gossard's offerings. It was during this era that women sought solace amidst uncertainty; finding confidence in garments crafted by trusted brands like Gossard. The Dainty Gossard Combination stole hearts in 1927 with its seamless blend of elegance and functionality - truly capturing the essence of what made this brand so beloved throughout history. Today, we look back on these vintage advertisements not just as glimpses into fashion's past but also as reminders of how one brand has consistently embodied timeless charm for over a century. Whether it be corsets or underwear, stockings or combinations – there is no denying that when it comes to elegance and style, Gossard remains an enduring icon.