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Step into the enchanting world of Hamleys, where timeless joy and wonder come to life. Since its Garden Ping Pong debut in 1901, this iconic toy store has been captivating hearts across generations. In 1929, a magical Hamleys Christmas presents advertisement spread cheer and excitement throughout households. The anticipation grew as families eagerly awaited the arrival of their cherished toys. Fast forward to the grand opening Toy Shop on Bull Street in Birmingham on October 12th, 1985. The vibrant energy filled the air as children and adults alike flocked to witness this momentous occasion. Little did they know that a day earlier, on October 11th, an exclusive sneak peek was granted to lucky visitors who experienced pure delight before anyone else. Flipping through the pages of a vintage litho catalogue from 1937 takes us back in time when imagination knew no bounds. From classic board games to intricate dolls and mesmerizing playsets, every page held endless possibilities for young minds. The Regent Street location in London became a haven for shoppers seeking extraordinary treasures at Hamleys toy shop. Amongst them were famous personalities like Frank Ducrot - The Wizard and Harry Houdini - King Of Handcuffs who found themselves captivated by the magic within these walls. One cannot forget Princess Elizabeth doll's appearance in a captivating Hamleys advertisement from 1929; it symbolized dreams coming true for little girls everywhere. Hamleys continues to be more than just a toy store; it is an institution that nurtures creativity and sparks joy with every visit. Whether you are relishing nostalgic memories or creating new ones with loved ones today, let your imagination run wild amidst shelves filled with wonders waiting to be discovered at Hamleys – where dreams become reality.