Sandwich Boards Collection

London Sandwich men being used to advertise babies feeding bottles
5310065 London Sandwich men being used to advertise babies feeding bottles; (add.info.: Engraving depicting London Sandwich men being used to advertise babies feeding bottles)

Sandwich Girls, Christmas Card (chromolitho)
731176 Sandwich Girls, Christmas Card (chromolitho) by English School, (19th century); Private Collection; (add.info.: Sandwich Girls)

Recruiting the Sandwich Men (engraving)
605489 Recruiting the Sandwich Men (engraving) by Renouard, Charles Paul (1845-1924); Private Collection; (add.info.: Recruiting the Sandwich Men: accepted)

Punch cartoon: The Latest Thing in Advertising (engraving)
6034952 Punch cartoon: The Latest Thing in Advertising (engraving) by English School, (19th century); Private Collection; (add.info.: Punch cartoon: The Latest Thing in Advertising)

Punch cartoon: The Real Street Obstructions (engraving)
6034647 Punch cartoon: The Real Street Obstructions (engraving) by English School, (19th century); Private Collection; (add.info.: Punch cartoon: The Real Street Obstructions)

The County Council Elections for London (engraving)
1626197 The County Council Elections for London (engraving) by Almond, William Douglas (1866-1916); Private Collection; (add.info.: The County Council Elections for London)

Men with sandwich boards, London (colour litho)
3104129 Men with sandwich boards, London (colour litho) by English School, (20th century); Private Collection; (add.info.: Men with sandwich boards, London)

An illustration depicting a sandwich man (engraving)
605506 An illustration depicting a sandwich man (engraving) by Dore, Gustave (1832-83); Private Collection; (add.info.: An illustration depicting a sandwich man)

Disarmament meeting April 1954 Anthony Greenwood MP 3rd from right and Tony Benn MP extreme right along with other supporters of Nuclear Disarmament seen here advertising the Hydrogen Bomb Challenge

Ex Soldier Mr. C. J. Badhamn talking to an interested person about his grievance. March 1944 P000226

Walking Advertisement
1894: Sandwich-men walking up and down the Strand in London wearing sandwich-boards to advertise Theodora, a historical drama involving live lions. (Photo by London Stereoscopic Company/Getty Images)

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"Captivating Sandwich Boards: A Historical Journey of Advertising" Step back in time and explore the fascinating world of sandwich boards, a unique form of advertising that captured attention on bustling streets. From the enchanting "Sandwich Girls" to the festive allure of a "Christmas Card" chromolitho, these captivating visuals brought life to the sidewalks. Recruiting the Sandwich Men was an art in itself, as depicted in an intriguing engraving. The Punch cartoon titled "The Latest Thing in Advertising" showcased how this innovative method caught people's eyes. Another Punch cartoon humorously portrayed them as "The Real Street Obstructions, " highlighting their omnipresence during elections or events like The County Council Elections for London. Men donning sandwich boards became walking advertisements, vividly depicted in a colorful lithograph aptly named "Men with sandwich boards, London. " An illustration further emphasized their impact as they engaged passersby with messages and promotions. Beyond commercial purposes, it also served as platforms for social causes. In April 1954, Anthony Greenwood MP participated in a Disarmament meeting while escorted by policemen – an image that symbolized activism through visual representation. Ex-soldier Mr. C. J. Badhamn utilized this medium to express his grievances and engage interested individuals about his experiences. Even today, sandwich boards continue to be employed creatively for various purposes – from promoting businesses to advocating important issues. They remain iconic symbols of street-level marketing and communication strategies that have stood the test of time. Intriguingly captured by renowned photographer Ken Russell in 1955 under the title "Old Soldiers Old Soldiers, " these images remind us of both historical significance and timeless charm associated with sandwich board advertising. So next time you spot someone proudly wearing a sandwich board on your local streets or stumble upon vintage photographs showcasing their vibrant presence from yesteryears - take a moment to appreciate their role as walking billboards throughout history.