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Sao Joao Collection

The vibrant streets of Pelourinho, Old Town in Salvador, State of Bahia come alive during the Sao Joao Festival



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The vibrant streets of Pelourinho, Old Town in Salvador, State of Bahia come alive during the Sao Joao Festival. The decorations adorning every corner create a mesmerizing sight that captures the essence of this traditional celebration. From low angle views on Largo do Pelourinho to elevated perspectives showcasing the grandeur of the festivities, it is impossible not to be enchanted by the colorful displays. But Sao Joao is not limited to Brazil alone. In Sao Luis, Maranhao, South America, dancers adorned in elaborate costumes and wielding tamborim drums fill the air with rhythmic beats. The energy and passion they exude are infectious as they bring their unique traditions to life. Meanwhile, across continents in Portugal's Azores region lies Faja de Sao Joao on Sao Jorge Island. Here too, locals celebrate their own version amidst breathtaking landscapes. It serves as a reminder that this festival transcends borders and unites people from different cultures under one joyful umbrella. Whether you find yourself immersed in the lively streets of Salvador or witnessing captivating performances in Maranhao or even exploring remote islands like Sao Jorge, one thing remains constant – Sao Joao brings communities together through music, dance, and an unwavering spirit of celebration.