Viyella Collection

Advert for Gorringes fashion fabrics 1932
Advertisement for Gorringes pattern book containing viyella and visylka dress fabrics. 1932

Art deco advert for Viyella knitting yarn, a silhouette of a lady's hands knitting. Date: 1931

Dodge Brothers van advertising Viyella day and night wear. circa 1930s

Advert for Viyella Sheets in Colours
Advertisement for Viyella Sheets in Colours, modern sheets with warmth -- Summer Colour with Winter Comfort. Date: 1930

Promotional booklet issued by William Collins & Co, owners of Viyella. c. 1919 (colour litho)
6030303 Promotional booklet issued by William Collins & Co, owners of Viyella. c.1919 (colour litho) by English School, (20th century); Private Collection; (add.info)

Advert for Viyella, womens motoring headscarf 1908
Miss Kitty Gordon wearing Viyella gauntlers. Date: 1908

viyella material accessories gloves cloth costume
Edwardian women wearing Viyella gloves, a blend of wool and cotton. Date: 1908

ADVERT / VIYELLA 1890
Viyella, for day and night wear - does not shrink Date: circa 1890

Viyella Nightwear 1890S
Nightgown with a shirt front, bishop sleeves & broderie anglaise, plaid night dress with flounce & striped bed jacket, dressing gown with quilted detail & stand collar

Viyella clothing for all athletic purposes
Advertisement for Viyella, high-class washing material suitable for all athletic purposes including golfing, hockey and fencing. Ideal for the active young woman of 1903. Date: 1903

Lady Bridget Poulett by Madame Yevonde
Lady Bridget Elizabeth Felicia Henrietta Augusta Poulett (1912-1975), daughter of the 7th Earl Poulett, by Madame Yevonde. She was a popular model with all the leading photographers of the day

Summer outfit by Elsa Schiaparelli
Photograph of a model wearing a coulotte suit styled by Elsa Schiaparelli in plain and checked Viyella. Date: 1939

Dodge van with advertisement for Viyella
Customised Dodge van with advertisement for Viyella clothing. early 20th century

Advert for Viyella dress by Digby Morton, 1941
Advertisement for Viyella frocks designed by Digby Morton during the Second World War. The advert urges women to find time to be gay and that Viyella wears tirelessly and washes like a kittens ear

Advertisement for Viyella day and night wear, showing three men in a shirt, a dressing gown and pyjamas. Date: 1914

Avert for Viyella womens dressing gowns 1936
Oh lovely lady, here are dressing gowns... You will love for your languid moments... As elegant as an eighteenth-century belle

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Step into the world of timeless elegance with Viyella, a name synonymous with quality and style. Since its inception in 1890, it has been at the forefront of fashion fabrics, knitting yarns, and clothing for all athletic purposes. In 1932, Gorringes Fashion Fabrics showcased the allure through an enchanting advert. The art deco design featured a silhouette of a lady's hands gracefully knitting, capturing the essence of craftsmanship and creativity. Viyella's versatility was not limited to fashion alone. A Dodge Brothers van proudly displayed an advertisement for Viyella as it traveled through bustling streets, bringing this exceptional brand closer to people from all walks of life. For those seeking comfort and luxury in their homes, Viyella Sheets in Colors were introduced. This revolutionary product added a touch of vibrancy to bedrooms while maintaining the renowned softness that only Viyella could provide. Promotional booklets issued by William Collins & Co highlighted their ownership in 1919. These colorful lithographs transported readers back in time to witness the evolution and innovation that made Viyella a household name. Even as early as 1908, women embraced the practicality and style offered by Viyella material accessories such as gloves and headscarves - perfect companions for motoring adventures or simply adding flair to any outfit. Elsa Schiaparelli herself recognized the allure when she created her stunning summer outfit. The combination of Schiaparelli's visionary designs with the luxurious feel provided by Viyella resulted in an ensemble fit for any occasion. Through decades past, Digby Morton continued to captivate fashion enthusiasts with his exquisite creations using none other than Viyella fabric. In 1941 he unveiled a breathtaking dress that epitomized gracefulness and sophistication. From its humble beginnings in 1890 to becoming a staple in fashion and beyond, it has stood the test of time.