ALABAMA: STORE, 1936. A soft drink stand with fake storefront wall, in the Vicinity of Selma

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ALABAMA: STORE, 1936. A soft drink stand with fake storefront wall, in the Vicinity of Selma

ALABAMA: STORE, 1936.
A soft drink stand with fake storefront wall, in the Vicinity of Selma, Alabama. Photograph by Walker Evans in January 1936

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Media ID 13214697

1936 Advertising Alabama Coca Cola Coke Evan Evans Fake Great Depression January New Deal Porch Rural Selma Soft Drink Stand Store Storefront Walker Wall Wooden Southeast

EDITORS COMMENTS
This photograph, taken by Walker Evans in January 1936, transports us back to a simpler time in rural Alabama. The image showcases an intriguing soft drink stand with a fake storefront wall, nestled in the vicinity of Selma. As we gaze upon this snapshot from history, we are reminded of the resilience and creativity that emerged during the Great Depression. The wooden porch of the soft drink stand provides shelter for a group of men who have gathered to enjoy their refreshing beverages on a sunny day. The makeshift storefront wall behind them is adorned with advertisements for popular brands such as Coca-Cola and Lucky Strike cigarettes - symbols of American consumerism even amidst economic hardship. Evans' keen eye captures not only the physical structure but also the spirit of this small-town establishment. It stands as a testament to both ingenuity and necessity during challenging times. This photograph serves as a window into an era marked by President Roosevelt's New Deal initiatives aimed at revitalizing America's economy. As we contemplate this slice of Americana frozen in time, it reminds us that even in adversity, communities find ways to come together and create moments of joy amidst struggle. Through Evans' lens, we witness how something as simple as a soft drink stand can become an emblematic representation of hope and perseverance during one of our nation's most trying periods.

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