LOUISIANA, 1938. Signs in Crowley, Louisiana. Photograph by Russell Lee, 1938

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LOUISIANA, 1938. Signs in Crowley, Louisiana. Photograph by Russell Lee, 1938

LOUISIANA, 1938.
Signs in Crowley, Louisiana. Photograph by Russell Lee, 1938

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Media ID 13218013

1938 Billboard Coca Cola Crowley Louisiana Rice Russell Sign

EDITORS COMMENTS
This photograph, taken by Russell Lee in 1938, transports us back to the bustling streets of Crowley, Louisiana. The image showcases a vibrant cityscape adorned with an array of eye-catching signs that offer a glimpse into the early American advertising landscape. In the foreground stands a prominent billboard proudly displaying an advertisement for Coca Cola, symbolizing the growing influence of consumer culture during this era. Its bold red letters contrast against the backdrop of quaint buildings and evoke a sense of nostalgia for simpler times. As we explore further into the frame, we are greeted by other signs that reflect the unique character of Crowley. One sign points towards rice fields, highlighting Louisiana's rich agricultural heritage and its importance as a major producer of this staple crop. Russell Lee's keen eye captures not only these signs but also provides us with a snapshot of daily life in this southern town. The exterior scenes depict people going about their business while soaking up the warm sunlight typical to this region. Through this photograph, we are transported to 1938 Louisiana - witnessing its charm and vibrancy through Lee's lens. It serves as both a historical document and an artistic portrayal that allows us to appreciate how signage played an integral role in shaping communities and reflecting cultural values during that time period.

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