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60 pints of milk, advertisment for the Barnsley Co-op, Mexborough, South Yorkshire, 1964
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60 pints of milk, advertisment for the Barnsley Co-op, Mexborough, South Yorkshire, 1964
60 pints of milk, advertisment for the Barnsley Co-op, Mexborough, South Yorkshire, 1964. The photograph was originally commissioned by the Barnsley Co-op to promote their door to door milk delivery service and to remind cutomers not to forget to cancel the delivery when they go on holiday
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Media ID 15065804
© Worldwide Photography / Heritage-Images
Advert Advertisement Co Op Co Operative Movement Co Operative Society Delivery Doncaster Doorstep Mexborough Michael Michael Walters Milk Milkman Paul Walters Worldwide Photography Ltd South Yorkshire Walters Home Delivery Milk Bottle
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EDITORS COMMENTS
This print from 1964 showcases a nostalgic advertisement for the Barnsley Co-op in Mexborough, South Yorkshire. The image was originally commissioned by the Barnsley Co-op to promote their convenient door-to-door milk delivery service and serves as a gentle reminder for customers not to forget to cancel their deliveries when going on holiday. The photograph captures an idyllic scene of suburban life in 1960s Britain. A quaint avenue lined with charming buildings sets the backdrop, while a group of children eagerly await the arrival of their daily supply of milk. A milkman, dressed in his traditional uniform, expertly carries 60 pints of fresh milk bottles on his doorstep delivery route. This snapshot reflects not only the importance placed on home delivery services during that era but also highlights the significance of co-operative movements within British society. It symbolizes community spirit and collective effort towards providing essential goods and services. Taken by Michael Walters, this monochrome image beautifully encapsulates a moment frozen in time - an era where simplicity reigned supreme. It is a testament to both the photographer's skill and his ability to capture slices of everyday life that hold immense historical value. As we gaze upon this remarkable piece of history, it evokes feelings of nostalgia and reminds us how much our world has evolved since then.
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