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Advertisement of Sale by Candle at Lloyds, 1796, (1928)
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Advertisement of Sale by Candle at Lloyds, 1796, (1928)
Advertisement of Sale by Candle at Lloyd s, 1796, 1928. From A History of Lloyd s, by Charles Wright and C. Ernest Fayle. [Macmillan and Company Limited, London, 1928]
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Media ID 15214208
© The Print Collector / Heritage-Images
A History Of Lloyds Advert Advertisement C Ernest C Ernest Fayle Capital Letter Charles Wright Coffee House English Text Fayle Insurance Insurance Company List Lloyds Coffee House Lloyds Of London Macmillan And Co Publishers Sale Typeface Western Script Wright
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EDITORS COMMENTS
This print showcases an advertisement that dates back to 1796, but was reproduced in 1928. The image is taken from the book "A History of Lloyd's" by Charles Wright and C. Ernest Fayle, published by Macmillan and Company Limited in London. The photograph captures a close-up view of the antique ad, which originally promoted a sale by candle at Lloyd's Coffee House. The advert itself is a fascinating piece of history, representing both the 18th century when it was first created and the 20th century when it was reprinted. It features English text written in an elegant Western script with capital letters meticulously inked onto paper. The typeface used adds to its charm as it reflects the literary style of that era. Lloyd's Coffee House holds great significance as it eventually evolved into one of the most renowned insurance companies in the world - Lloyd's of London. This advertisement serves as a reminder of its humble beginnings and how far it has come since then. As we gaze upon this intriguing relic from centuries past, we are transported back to a time when coffee houses were bustling hubs for commerce and intellectual exchange. This print not only captures an important moment in British history but also represents the artistry involved in advertising during those times. With its monochrome aesthetic and intricate lettering, this image offers us a glimpse into our cultural heritage while reminding us of how advertising has evolved over time.
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