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Advertisement for Sunlight household soap, c1890
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Advertisement for Sunlight household soap, c1890
Advertisement for Sunlight household soap, c1890. The advertisement recommends the soap it to the housewife by claiming it would make life easier. Sunlight soap was produced by Lever Brothers at their Port Sunlight works, Liverpool, England
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Media ID 14862977
© Oxford Science Archive / Heritage-Images
Advert Advertisement Chemical Industry Cleanliness Hygiene Oxford Science Archive Promotion Soap Washing Detergent Lever Brothers Sunlight Soap
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EDITORS COMMENTS
This vibrant and captivating print showcases an advertisement for Sunlight household soap, dating back to the late 19th century. The image features a stylish Victorian woman, elegantly dressed in a red hat and clothes, symbolizing the target audience of this product - the housewife. The advertisement's main message is clear: Sunlight soap promises to make life easier for women by offering exceptional cleanliness and hygiene benefits. Produced by Lever Brothers at their Port Sunlight works in Liverpool, England, this revolutionary detergent quickly gained popularity across Britain. In this colorful depiction, the lady radiates confidence as she holds up a bar of Sunlight soap with pride. The vivid red hues not only catch our attention but also represent vitality and health associated with cleanliness. As we delve into history through this photograph, it becomes evident that advertising played a significant role even during the 19th century. This particular ad exemplifies how companies like Lever Brothers utilized visual appeal to promote their products effectively. Preserved within Oxford Science Archive's collection, this print serves as a testament to both artistic creativity and industrial innovation from yesteryears. It reminds us of how far we have come in terms of advancements in the chemical industry while appreciating the efforts made by women throughout history to maintain clean households. Overall, this snapshot offers us a glimpse into an era where advertisements were beginning to shape consumer behavior while celebrating the power of cleanliness offered by Sunlight household soap.
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