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Affiche pour la Poudre de Riz "la Diaphane". c1898. Creator: Jules Cheret. Affiche pour la Poudre de Riz "la Diaphane". c1898. Creator: Jules Cheret
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Affiche pour la Poudre de Riz "la Diaphane". c1898. Creator: Jules Cheret. Affiche pour la Poudre de Riz "la Diaphane". c1898. Creator: Jules Cheret
Affiche pour la Poudre de Riz "la Diaphane". c1898. [Publisher: Imprimerie Chaix; Place: Paris]
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Media ID 36243501
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Advert Advertisement Applying Belle Epoque Bernhardt Sarah Brand Name Branded Capital Letter Chaix Imprimerie Cheret Jules Cosmetics Face Powder Fashion Accessory Feather Boa Flour French Text Henriette Rosine Bernard Imprimerie Chaix Jules Cheret La Divine Sarah Lithographs Maitres De Laffiche Make Up Makeup New York Public Library Nypl Parisian Posters Powder Puff Public Library Sarah Bernhardt The Divine Sarah Wallach Division Picture Collection Western Script Lithotint Rice Flour
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EDITORS COMMENTS
This image is an 1898 lithograph print of the Affiche pour la Poudre de Riz "la Diaphane" by the renowned French artist Jules Cheret. Published by Imprimerie Chaix in Paris, this advertisement showcases the face powder "la Diaphane" with a playful and elegant design. The central figure of the poster is a beautiful woman, dressed in a flowing, fashionable gown of the Belle Époque era. Her face is adorned with a subtle, natural makeup look, emphasizing the transformative power of the powder. She holds a powder puff in one hand and a feather boa in the other, exuding an air of sophistication and allure. The background of the poster is a serene countryside scene, with trees and a blue sky, adding a touch of nature to the advertisement. The text "La Diaphane, Poudre de Riz" is prominently displayed at the top, with the tagline "La Divine Sarah" below, referencing the famous French actress Sarah Bernhardt, who was a popular endorser of the product. Jules Cheret, a master of the Affichistes movement and a pioneer of the Art Nouveau style, expertly combines humor, fashion, and advertising in this stunning lithograph. The intricate lettering and detailed illustration showcase the high-quality printing techniques of the time, making this a valuable piece of heritage art and a testament to the advertising industry's evolution during the 19th century.
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