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Billboard sign, Southern California, near Los Angeles, 1936. Creator: Dorothea Lange
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Billboard sign, Southern California, near Los Angeles, 1936. Creator: Dorothea Lange
Billboard sign. Southern California, near Los Angeles. [African American maid answering the telephone: They's mostly out since they got that new Ford V.8 (motor car)]
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Media ID 36213694
© Heritage Art/Heritage Images
Ac Cars Ltd Advert Advertisement Billboard California United States Of America Communication Ford Ford V8 Hoarding Maid Migrating Migration Phone Propaganda Sign Telecommunication Telecommunications Telephone United States Office Of War Information Afro American Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This photograph, titled "Billboard sign. Southern California, near Los Angeles," was captured by the renowned American photographer Dorothea Lange in 1936. The image showcases an African American maid, identified as Lee Russell, answering a telephone call in a dimly lit office. The wall behind her is adorned with a billboard advertisement for the Ford V8 automobile, proudly boasting "They's mostly out since they got that new Ford V8." The scene takes us back to the 1930s, a time marked by the Great Depression, economic hardships, and the rise of automobile industry. Dorothea Lange, a pioneering figure in documentary photography, captured this moment as part of her work for the Farm Security Administration (FSA) and later the Office of War Information (OWI). The photograph offers a glimpse into the daily life of African Americans during this era, highlighting the role of communication technology and the impact of industrial progress. The advertisement on the wall, promoting the new Ford V8, symbolizes the changing times and the desire for modern conveniences. The image is a poignant reminder of the past, showcasing the resilience of people during challenging times and the evolution of industries that shaped the American landscape. This photograph is now part of the heritage of the Library of Congress, a testament to Dorothea Lange's masterful storytelling through the medium of photography.
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