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Billboard on U.S. Highway 99, California, 1937. Creator: Dorothea Lange
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Billboard on U.S. Highway 99, California, 1937. Creator: Dorothea Lange
Billboard on U.S. Highway 99, California. ['Young People...Promote World Friendship - Attend Christian Endeavour...Prepare for Leadership...']
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Media ID 36203395
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Advert Advertisement Billboard California United States Of America Communication Friendship Friendship Force Hoarding Indoctrination International Relations Leadership Mail Mail Box Mailbox Mailboxes Migrating Migration Post Propaganda Roadside Sign United States Office Of War Information Wayside Young Youth Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Mail Boxes Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange
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EDITORS COMMENTS
This evocative photograph, titled "Billboard on U.S. Highway 99, California," was captured by renowned American photographer Dorothea Lange in 1937. The image depicts a billboard along the side of the road, bearing the message "Young People...Promote World Friendship - Attend Christian Endeavour...Prepare for Leadership..." The scene unfolds on the outskirts of the United States during the Great Depression, a time of economic hardship and uncertainty. The billboard's message, with its emphasis on friendship, leadership, and international relations, stands in stark contrast to the somber realities of the era. Lange, a pioneering figure in documentary photography, was known for her poignant and insightful portrayals of everyday life in America. This image, taken during her tenure with the Farm Security Administration (FSA), showcases her ability to capture the essence of a moment in time, as well as the power of communication to inspire and unite. The billboard, with its simple yet persuasive message, seems to reach out to the passing motorists on U.S. Highway 99, inviting them to consider the importance of friendship and leadership in an increasingly complex world. The mailboxes at the base of the billboard serve as a reminder of the importance of connection and communication, even in the most isolated of places. This photograph, now held in the Library of Congress, is a testament to Lange's skill as a photographer and her ability to capture the human spirit in all its complexity. It is a poignant reminder of the power of communication to bridge divides and bring people together, even in the most challenging of times.
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