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Cassa mutua cooperativa italiana per le pensioni, Torino, 1895. Creator: Anonymous
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Cassa mutua cooperativa italiana per le pensioni, Torino, 1895. Creator: Anonymous
Cassa mutua cooperativa italiana per le pensioni, Torino, 1895. Private Collection
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Media ID 19778429
© Fine Art Images/Heritage Images
Communication Design Insurance Marketing Promotion Colour Lithograph Graphic Design Poster And Graphic Design
EDITORS COMMENTS
This print showcases a remarkable piece of Italian history - the Cassa mutua cooperativa italiana per le pensioni in Torino, captured in 1895. The anonymous creator has beautifully depicted this iconic institution through a stunning colour lithograph. This fine art image not only serves as an advertisement but also reflects the artistic brilliance of the Art Nouveau movement. The poster's design is a testament to the power of visual communication and marketing. Its intricate details and vibrant colours effortlessly draw attention, making it an effective promotional tool for the insurance company. With its elegant typography and skillful composition, this graphic design masterpiece stands as a true representation of early communication design. Preserved within a private collection, this print allows us to delve into Italy's rich cultural heritage. It offers a glimpse into an era when advertising played an essential role in shaping public perception and promoting services like pensions. While we may not know who specifically created this extraordinary artwork, its significance lies beyond individual recognition. Instead, it serves as a reminder that even anonymous artists can leave lasting impressions through their talent and creativity.
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