E. & A. Mele Napoli. Novita Per L'Estate, Massimo Buon Mercato. Creator: Metlicovitz, Leopoldo (1868-1944). E. & A. Mele Napoli. Novita Per L'Estate, Massimo Buon Mercato. Creator: Metlicovitz, Leopoldo (1868-1944)

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E. & A. Mele Napoli. Novita Per L'Estate, Massimo Buon Mercato. Creator: Metlicovitz, Leopoldo (1868-1944). E. & A. Mele Napoli. Novita Per L'Estate, Massimo Buon Mercato. Creator: Metlicovitz, Leopoldo (1868-1944)

E. & A. Mele Napoli. Novita Per L'Estate, Massimo Buon Mercato. Private Collection

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Media ID 36225505

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Belle Epoque Communication Design Fashion Accessories Fin De Siecle Jugendstil Leopoldo 1868 1944 Marketing Metlicovitz Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design

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> Arts > Art Movements > Art Nouveau

> Arts > Modern art pieces

EDITORS COMMENTS
This color lithograph, titled "E. & A. Mele Napoli. Novita' Per L'Estate, Massimo Buon Mercato," was created by the renowned Austrian artist Leopoldo Metlicovitz in the late 19th century. The image is a stunning example of the Art Nouveau and Belle Epoque styles, with its sinuous lines, organic forms, and vibrant colors. The poster promotes the fashion accessories offered by Emiddio and Alfonso Mele's store in Naples, Italy, during the summer season. The design showcases an elegant woman dressed in the latest fashion, holding a fan adorned with flowers and feathers. The background features a lush garden filled with blooming flowers, creating a sense of freshness and vitality. Metlicovitz's use of the Art Nouveau and Jugendstil styles, also known as the Wiener Secession or Stile Liberty, is evident in the intricate patterns and flowing lines that decorate the poster. The artist's mastery of color lithography is showcased in the rich, vibrant hues that bring the image to life. This poster is a testament to the power of graphic design in promoting products and services during the Fin de Siècle period. Metlicovitz's work exemplifies the modern style and communication design that emerged during this time, with its focus on visual appeal and innovative marketing techniques. The "E. & A. Mele Napoli. Novita' Per L'Estate, Massimo Buon Mercato" poster is a valuable addition to any collection of fine art images, advertising, or graphic design. Its timeless beauty and historical significance make it a must-have for anyone interested in the history of art, fashion, or design.

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