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Help Yourself, San Francisco, 1937. Creator: Unknown
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Help Yourself, San Francisco, 1937. Creator: Unknown
Help Yourself, San Francisco, 1937. Columbia Theatre..."Help Yourself" - A 3-Act Comedy - Road Attraction - Federal Theatre Project - Div. of W.P.A.'. The Federal Theatre Project, created by the U.S. Works Progress Administration in 1935, was designed to conserve and develop the skills of theater workers, re-employ them on public relief, and to bring theater to thousands in the United States who had never before seen live theatrical performances
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Media ID 36272619
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Adler Hans Administration Works Progress Afternoon Bank Coin Coinage Coins Comedy Cultural Event Currency Dollar Dollars Farce Federal Theatre Project Fodor Ladislas Grille Hand Gestures Hans Adler Ladislas Fodor Ladislaus Lakatos Lakatos Ladislaus Lakatos Laszlo Laszlo Lakatos Matinee Money New Deal Paul Vulpius Playbill Show Stage Show Vulpius Paul Work Projects Administration Works Progress Administration Graphic Design Playhouse
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Help Yourself, San Francisco, 1937: A Vibrant Poster for the Federal Theatre Project's Comedy Production This poster advertises the Federal Theatre Project's production of "Help Yourself," a three-act comedy, held at the Columbia Theatre in San Francisco during the afternoon of the 1930s. The Federal Theatre Project, established by the Works Progress Administration (WPA) in 1935, aimed to preserve and develop theater skills, re-employ theatre workers, and bring live performances to thousands of Americans who had never experienced them before. The design of this playbill is a stunning example of the era's graphic arts. The central image features a man in a suit, gesturing towards a grille with coins pouring out, suggesting the theme of money and finance. Surrounding the image, bold, colorful lettering announces the title, "Help Yourself," and the play's classification as a comedy and road attraction. The poster's bottom left corner bears the signature of the designer, Ladislas Fodor, and the bottom right includes the Federal Theatre Project's division of the WPA logo. The poster's lively, engaging design reflects the optimistic spirit of the New Deal era and the importance of the arts in uplifting the American people during a time of economic hardship. This intriguing piece of heritage art serves as a reminder of the power of live theatre to entertain, inspire, and bring communities together.
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