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A la bonne bouteille. Signboard of a wine merchant, Between 1780 and 1800
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A la bonne bouteille. Signboard of a wine merchant, Between 1780 and 1800
A la bonne bouteille. Signboard of a wine merchant, Between 1780 and 1800. Found in the collection of Musee Carnavalet, Paris
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Media ID 22175296
© Fine Art Images/Heritage Images
Communication Design Genremythology Allegory And Literature Marketing Promotion Shop Sign Sign Signboard Wine Graphic Design Musee Carnavalet Sign Board
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EDITORS COMMENTS
This print titled "A la bonne bouteille. Signboard of a wine merchant, Between 1780 and 1800" takes us back in time to the bustling streets of France during the late 18th century. The image showcases a beautifully crafted cantilever sign that once adorned the shopfront of a wine merchant. With its neoclassical style and intricate design, this signboard is not only an example of fine art but also serves as a powerful marketing tool. It captures the essence of French culture, with allegorical figures and mythological motifs adorning its surface. The anonymous artist behind this masterpiece skillfully combines elements from advertising, literature, and mythology to create a visually striking composition. The use of oil on canvas adds depth and richness to the painting, making it truly stand out. Displayed in Musee Carnavalet in Paris, this piece represents more than just a simple shop sign; it embodies the spirit of promotion and communication design prevalent during that era. It reminds us how even centuries ago, businesses recognized the importance of effective branding and visual storytelling. As we gaze upon this remarkable artwork today, we are transported back to an age where craftsmanship met commerce – where every detail mattered in capturing customers' attention. This print allows us to appreciate both the artistic mastery behind it and its historical significance as part of France's rich cultural heritage.
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