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La Diaphane. Poudre de Riz (Poster), 1896-1898. Creator: Chéret, Jules (1836-1932)
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La Diaphane. Poudre de Riz (Poster), 1896-1898. Creator: Chéret, Jules (1836-1932)
La Diaphane. Poudre de Riz (Poster), 1896-1898. Private Collection
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Media ID 36358095
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Beauty Bernhardt Cheret Chret Colour Lithography Communication Design Cosmetic Cosmetics Dressing Dressing Table Face Powder Fin De Siecle Fragrance Hygiene Jugendstil Jules 1836 1932 Make Up Makeup Marketing Mirror Modern Style Modernisme Packaging Parfumerie Perfume Perfumes Powder Promotion Reformstil Sarah Bernhardt Stil Modern Stile Liberty Toilet Toilet Table Toilette Wiener Secession Youth Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
La Diaphane. Poudre de Riz" is a captivating and iconic poster created by the renowned French artist Jules Chéret during the late 19th century. Dated between 1896 and 1898, this masterpiece showcases the epitome of Art Nouveau and Fin de Siècle aesthetics, with its intricate and sinuous lines, vibrant colors, and innovative design. The poster promotes a face powder, "Poudre de Riz," and features the famous actress Sarah Bernhardt. Bernhardt, known for her extraordinary talent and magnetic stage presence, was a muse and a frequent collaborator of Chéret. The artist skillfully captures her enchanting beauty and allure, as she gazes seductively into the mirror at her dressing table, surrounded by the luxurious trappings of a modern toilette. Chéret's use of color lithography elevates the poster to a work of fine art. The rich hues and bold colors create a striking contrast against the delicate and intricate line work, which is characteristic of the Art Nouveau style. The poster's design also showcases the influence of the Wiener Secession, Stile Liberty, and Jugendstil movements, with their emphasis on modernism, reform, and youth. The poster's composition is a masterclass in communication design. It effectively conveys the idea of beauty, hygiene, and the allure of the theater, as well as the elegance and sophistication of the cosmetics industry during the fin de siècle era. The poster's enduring appeal lies in its ability to transport us to a bygone era, where art, beauty, and theatricality intersected in a captivating and enchanting way. This rare and exquisite poster is a testament to Chéret's genius and his ability to capture the essence of a time and place. It remains an important piece of advertising history, as well as a beautiful and timeless work of art.
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