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Leningrad - Intourist, Early 1930s
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Leningrad - Intourist, Early 1930s
Leningrad - Intourist, Early 1930s. Private Collection
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Media ID 18268883
© Fine Art Images / Heritage-Images
Communication Design Intourist Leningrad Marketing Promotion Socialist Realism Socrealism Soviet Soviet Political Agitation Art Soviet Union Ussr Colour Lithograph Graphic Design Poster And Graphic Design
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This vibrant and captivating print captures the essence of Leningrad in the early 1930s. The image, part of a private collection, showcases an advertising poster created by an anonymous artist for Intourist, the official Soviet travel agency at that time. The colour lithograph is a testament to the skill and creativity of graphic design during this era. It beautifully combines elements of fine art with communication design to promote tourism in Leningrad, now known as Saint Petersburg. The poster exudes a sense of pride and optimism that was characteristic of socialist realism, a prominent artistic style in Soviet political agitation art. Through its bold imagery and striking composition, it effectively conveys the message of promoting travel within the Soviet Union. With its vivid colours and attention-grabbing visuals, this promotional piece aimed to entice both domestic and international tourists to explore Leningrad's rich cultural heritage. It reflects not only the marketing strategies employed by Intourist but also serves as a historical artifact showcasing how travel was promoted during that period. As we gaze upon this remarkable print from our past, we are transported back in time to witness firsthand how art played an integral role in shaping public perception and encouraging exploration within the USSR.
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