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Linotype & Machinery Ltd. advert, 1919
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Linotype & Machinery Ltd. advert, 1919
Linotype & Machinery Ltd. advert, 1919. From The British Printer Vol. XXXI. [Raithby, Lawrence & Co. Ltd, London and Leicester, 1919]
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Media ID 14987296
© The Print Collector
Advert Advertisement British Printer Capital Letter English Text Journal Lawrence Co Linotype Machine Machinery Printer Printing House Publishing Raithby Raithby Lawrence Raithby Lawrence Co Typeface Typesetter Western Script
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EDITORS COMMENTS
This print showcases a vintage advertisement from 1919 by Linotype & Machinery Ltd. The image, sourced from The British Printer Vol. XXXI, takes us back to the early 20th century in Britain's printing industry. In this portrait-style photograph, we see a distinguished gentleman immersed in his occupation as a typesetter. The man is shown operating an intricate linotype machine with utmost precision and expertise. His focused expression reflects the dedication and skill required for his profession during that era. The monochrome composition adds a timeless quality to the scene, emphasizing the importance of this historical artifact. The advert itself features bold lettering and capital letters, highlighting its effectiveness in catching attention even after all these years. It serves as a testament to the power of advertising in promoting businesses at that time. Through this image, we gain insight into both the technological advancements of printing machinery and the craftsmanship involved in producing printed materials during this period. It offers us a glimpse into an industry that played a vital role in disseminating information across Britain. Preserved by The Print Collector29 collection, this rare piece captures not only an advertisement but also represents an important chapter in British printing history – one where innovation met tradition to shape communication as we know it today.
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