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Member of the committee... erects sign on the highway, U.S. 99, near Hanford, CA, 1939. Creator: Dorothea Lange
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Member of the committee... erects sign on the highway, U.S. 99, near Hanford, CA, 1939. Creator: Dorothea Lange
Near Hanford, California. On U.S. 99. A member of the committee from adjoining town erects sign on the highway. [Sign: Abstinence Not Moderation, Will Reduce Accidents. W.C.T.U.. The Womans Christian Temperance Union (WCTU) was one of the largest and most influential womens groups of the 19th century. It originally campaigned for labour laws, prison reform and suffrage, but later distanced itself from feminist groups, instead focusing primarily on prohibition]
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Accident Accidents Alcohol California United States Of America Incident Liquor Moderation Notice Prevention Sign Temperance Temperance Movement Warning Abstinence Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange Wctu Womans Christian Temperance Union
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EDITORS COMMENTS
In this photograph taken by Dorothea Lange in 1939, we witness a significant moment in American history. The image showcases a member of the committee from an adjoining town erecting a sign on U. S. Highway 99 near Hanford, California. The sign boldly reads, "Abstinence Not Moderation, Will Reduce Accidents" representing the powerful message propagated by the Women's Christian Temperance Union (WCTU). The WCTU was one of the most influential women's groups during the 19th century, initially advocating for labor laws, prison reform, and suffrage. However, it later shifted its focus primarily towards prohibition and distancing itself from feminist movements. Lange's photograph captures not only the historical significance of this moment but also reflects upon America's struggle with alcoholism during the Great Depression era. As our nation faced economic recession and hardship, incidents related to excessive drinking became more prevalent. Through her lens, Lange immortalizes this unusual scene as a warning against alcohol consumption while shedding light on societal efforts to prevent accidents caused by intoxication. This still image serves as a reminder of our country's complex relationship with temperance movements and their impact on shaping social norms. Preserved within the Library of Congress' collection, Lange's work continues to evoke contemplation about past struggles and encourages us to reflect upon how far we have come in addressing issues surrounding alcohol abuse and public safety in modern-day America.
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