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Member of the committee... erects sign on U.S. 99 highway, near Hanford, California, 1939. Creator: Dorothea Lange
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Member of the committee... erects sign on U.S. 99 highway, near Hanford, California, 1939. Creator: Dorothea Lange
Near Hanford, California. On U.S. 99. A member of the committee from adjoining town erects sign on the highway. [Sign: Abstinence Not Moderation, Will Reduce Accidents. W.C.T.U.. The Womans Christian Temperance Union (WCTU) was one of the largest and most influential womens groups of the 19th century. It originally campaigned for labour laws, prison reform and suffrage, but later distanced itself from feminist groups, instead focusing primarily on prohibition]
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Accident Accidents Alcohol California United States Of America Incident Liquor Moderation Notice Prevention Sign Temperance Temperance Movement Warning Abstinence Dorothea Lange Dorothea Lange Taylor Dorothea Margaretta Nutzhorn Lange Dorothea Lee Russell Nitrate Negatives Gmgpc Nutzhorn Dorothea Margaretta Recession Russell Lee Taylor Dorothea Lange Wctu Womans Christian Temperance Union
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EDITORS COMMENTS
In this photograph taken by Dorothea Lange in 1939, we are transported back to a significant moment in American history. The image showcases a member of the committee from an adjoining town erecting a sign on U. S. 99 highway near Hanford, California. The sign boldly reads, "Abstinence Not Moderation, Will Reduce Accidents" representing the strong influence of the Women's Christian Temperance Union (WCTU) during that era. The WCTU was one of the most influential women's groups of the 19th century, initially advocating for labor laws, prison reform, and suffrage. However, it later shifted its focus primarily towards prohibition. This particular sign emphasizes their dedication to promoting abstinence from alcohol as a means to prevent accidents. Lange's composition captures not only the historical significance but also the economic struggles faced during the Great Depression. Through her lens, we witness how societal issues such as alcohol consumption were intertwined with broader concerns about economics and public safety. This photograph serves as a powerful reminder of America's past and highlights how different social movements shaped our nation's history. It stands as a testament to Lange's ability to capture profound moments through her photography while shedding light on important cultural shifts that continue to resonate today.
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