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Miss Great Britain at Asda for a promotion of Lux Soap, Rotherham, South Yorkshire, 1972
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Miss Great Britain at Asda for a promotion of Lux Soap, Rotherham, South Yorkshire, 1972
Miss Great Britain at Asda for a promotion of Lux Soap, Rotherham, South Yorkshire, 1972. The platform shoes and short skirts were typical of the style of clothes at the time
Heritage Images features heritage image collections
Media ID 15066716
© Worldwide Photography / Heritage-Images
1970s Asda Beauty Contest Michael Michael Walters Miniskirt Paul Walters Worldwide Photography Ltd Platform Shoes Promoting Promotion Rotherham Seventies Shoe Shoes Skirt Soap South Yorkshire Supermarket Walters Beauty Queen Mini Dress Miss Great Britain
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EDITORS COMMENTS
In this photo print, taken in Rotherham, South Yorkshire in 1972, we see the iconic Miss Great Britain gracing an Asda supermarket for a promotional event of Lux Soap. The image perfectly captures the essence of 1970s fashion with its platform shoes and short skirts that were all the rage during that era. As she stands confidently amidst the shelves of products, our beauty queen showcases not only her stunning looks but also represents the epitome of British elegance. Her stylish mini dress accentuates her figure while exuding sophistication and charm. The photograph by Michael Walters from Paul Walters Worldwide Photography Ltd transports us back to a time when advertising campaigns were simpler yet effective. With monochrome tones adding a touch of nostalgia, it reminds us how such promotions were once held within local supermarkets like Asda. This snapshot provides a glimpse into England's cultural heritage as it highlights both country-specific trends and popular consumer brands. It serves as a testament to the enduring influence of beauty contests on society's perception of femininity and style. While this image may have been captured decades ago, its timeless appeal continues to resonate today. It stands as a reminder that even in mundane settings like shopping aisles, true beauty can shine through effortlessly.
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