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Omega, 1897. Creator: Thiriet, Henri (1873-1946)
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Omega, 1897. Creator: Thiriet, Henri (1873-1946)
Omega, 1897. Private Collection
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Media ID 36249107
© Fine Art Images/Heritage Images
Bicycle Bicycle Racing Communication Design Cycle Cycle Racing Cycles Cyclist Fin De Siecle Jugendstil Marketing Modern Style Modernisme Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
This color lithograph, titled "Omega" and created by the renowned French artist Henri Thiriet in 1897, showcases the elegance and excitement of the burgeoning world of bicycle racing during the fin de siècle era. The image, part of a private collection, is a prime example of the Art Nouveau and Modern Style movements, also known as Jugendstil and Stile Liberty, that swept through Europe during this time. Thiriet masterfully captures the essence of the cyclist's determination and focus as he prepares for the race, his muscular form poised atop the sleek, ornate bicycle. The intricate, flowing lines and organic forms characteristic of the Art Nouveau style adorn the bicycle and the background, adding a sense of dynamism and movement to the composition. The poster's vibrant colors and bold typography, reminiscent of the Wiener Secession and Modernisme movements, effectively communicate the thrill and allure of cycle racing to the viewer. The use of communication design elements, such as the bold "Omega" logo at the bottom left corner, further underscores the promotional purpose of the poster. This stunning piece of graphic design not only serves as a testament to Thiriet's artistic prowess but also offers a glimpse into the cultural and historical significance of bicycle racing during the late 19th century. With its timeless beauty and captivating subject matter, the "Omega" poster continues to captivate and inspire viewers more than a century after its creation.
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