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Splendor. Petrolio Extra Raffinato. Creator: Metlicovitz, Leopoldo (1868-1944)
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Splendor. Petrolio Extra Raffinato. Creator: Metlicovitz, Leopoldo (1868-1944)
Splendor. Petrolio Extra Raffinato. Private Collection
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Media ID 36225517
© Fine Art Images/Heritage Images
Communication Design Fashion Accessories Fin De Siecle Jugendstil Kerosene Lamp Leopoldo 1868 1944 Marketing Metlicovitz Modern Style Modernisme Paraffin Lamp Promotion Reformstil Stil Modern Stile Liberty Wiener Secession Colour Lithograph Graphic Design Poster And Graphic Design
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Splendor. Petrolio Extra Raffinato," a captivating color lithograph by the renowned Italian artist Leopoldo Metlicovitz (1868-1944), showcases the elegance and sophistication of the fin de siècle era. This stunning work of art, currently held in a private collection, is a testament to the artist's mastery of Art Nouveau and Modern Style, also known as Jugendstil and Stile Liberty. Metlicovitz's composition features a graceful, elongated figure of a woman, her flowing hair adorned with intricate floral motifs, holding a kerosene or paraffin lamp with the brand name "Splendor. Petrolio Extra Raffinato" prominently displayed. The lamp, with its ornate design and delicate glass shade, adds a touch of glamour and luxury to the scene. The artist's use of vibrant colors and intricate details is a hallmark of the Art Nouveau movement, which sought to break away from the rigid rules of traditional art and embrace organic forms and free-flowing lines. The poster's bold composition and dynamic use of space reflect the influence of the Wiener Secession, a group of artists in Vienna who championed modernism and reform in art. The poster's graphic design elements, such as the bold typography and the use of negative space, demonstrate Metlicovitz's skill in communication design. The image would have been an effective promotional tool for a company looking to market their high-end kerosene or paraffin lamps, appealing to consumers' desire for modern, stylish home accessories. Despite its advertising origins, "Splendor. Petrolio Extra Raffinato" transcends its commercial purpose and stands as a fine art image, showcasing the beauty and innovation of the fin de siècle era and the enduring influence of Art Nouveau on graphic design.
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