Advertisement for British Tailoring and Repairing, WW1
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Advertisement for British Tailoring and Repairing, WW1
Advertisement for British Tailoring and Repairing, advising on the economies of repairing or renovating old clothes during wartime. Date: 1917
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Media ID 14340134
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Cleaning Economical Economies Economy Repair Repairing Repairs Tailoring Tailors Renovating
EDITORS COMMENTS
Amidst the tumultuous backdrop of the First World War, the call for economic prudence and resourcefulness reverberated through every corner of society. In this evocative advertisement from 1917, the importance of British tailoring and repairing is highlighted as a means to contribute to the war effort and save precious resources. The image features an array of neatly arranged clothing items, from suits and coats to hats and gloves, all in various stages of restoration. The text of the advertisement reads, "Economy is the watchword of the day. Renew your old clothes. Save new ones. British Tailoring and Repairing is the solution. We guarantee to renew your old clothes to their original condition, and make new ones look as if they were new. Cleaning, repairs, and renovations are our specialties. Bring in your clothes and let us show you how much you can save." The advertisement underscores the significance of repairing and renovating clothes during wartime, not only as a means to conserve resources but also to ensure that soldiers on the front lines were well-equipped with the necessary clothing. The message resonated with the public, as the economic hardships of the war and the desire to support the war effort drove many to seek out tailoring and repair services. This poignant advertisement serves as a reminder of the ingenuity and resilience of the British people during a time of great adversity.
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